In my 3rd-semester business class, I created a Creative Brief for Alessi, aimed at modernizing their brand identity to increase awareness in Canada. The task involved strategizing a new logo and creating targeted ad designs, addressing Alessi's need to appeal to a younger, design-conscious audience.
blank
blank
blank
blank
blank
📷 Image Credits:
https://alessi.com/
https://www.instagram.com/alessi_official/
